Invisible - The origin of product identity
Jyväskylä, Finland -
21.8.2010
- 22.8.2010
6th International Alvar Aalto Design Seminar, Jyväskylä, Finland.
www.alvaraalto.fi/designseminar/2010
The 6th Alvar Aalto Design Seminar explores the creative process of the designer, something that does not show in the final product. What does the design of an industrial product comprise? How does the designer decide what to show and what not to show? And what is the role of art and creativity in mass production? What is the relationship of commerciality to functionality and beauty? Speakers also address the issue of how to design a long-lasting and durable product. What type of corporate setting produces a high-quality result? How does one create a classic?
Lying behind the identity and quality of a piece of applied art that has become a classic is often a successful match of functionality and beauty. Yet, the role of art as a material for product identity has often been overlooked, even if it is obvious that with classic products art is precisely the glue that provides them with a long life and improves their quality. There is always that ʼinvisibleʼ something that produces the insightful ideas.
Timo Salli
Chairman of the seminar board
Aalto University School of Art and Design www.taik.fi
See www.alvaraalto.fi/designseminar/2010 for more information.
CONTACT PERSONS
Aila Kolehmainen, PR & communications, Alvar Aalto Academy
aila.kolehmainen@alvaraalto.fi | Tel. +358 40 776 9192 | Fax +358 9 485 119
Tomi Summanen, project coordinator, Alvar Aalto Academy
tomi.summanen@alvaraalto.fi |Tel. +358 44 555 7337|Fax +358 9 485 119
PRESS
Huippu Design Management
Laivurinkatu 37, FI-00150 Helsinki
Tel. +358 9 679 043
communications@huippu.fi
ORGANISERS
Alvar Aalto Academy and Alvar Aalto Museum
Contact address:
Tiilimäki 20 FI-00330 Helsinki Finland
academy@alvaraalto.fi
